Oh, Hi, Mara Hoffman

July 21st, 2014

mara hoffman

{Mara Hoffman Easy Dress, Jean-Michel Cazabat gladiators (old), Balenciaga handbag, Céline sunnies, Tassel necklace (from gift shop inside Congress Hall, Cape May, NJ), Tory Burch cuff, Daniela Swaebe zodiac necklace}

Mara hoffman

{Backstage with the one-and-only Mara Hoffman}

flash tattoo

{Obsessed with my Flash Tattoo}

As I get older, I’m fine tuning the designers I wear. And designer Mara Hoffman is right on top of that list because:

A) Her prints are both innovative and next-level

B) Her breezy silhouettes are perfect for Miami weather (and I rarely need to wear a bra!)

So when given the opportunity to interview Mara this past weekend before her Mercedes-Benz Fashion Week Swim fashion show, I was over the moon because I basically live in her creations. I also stalk her on Instagram LIKE A CREEP and feel like we’re real-world friends — you fellow social media sociopaths can relate, right? RIGHT!!!???

In my mind, I imagine Mara to be eccentric, warm, a little “out there” (as indicative in her prints), well-traveled (she was recently in Guatemala — the muse of her latest collection) and, well, cool.

And she is.

We talked about mommyhood, traveling and our signs — she’s an Aries — and when I asked her what her brand is all about she answered with two bold words: “It’s alive.

Love. Her.

First photo by Steffy Degreff & Second photo by Angeles Almuna

 

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Fashionphiles, Meet Your New Best Friend.

July 16th, 2014

Do your clothes get stinky and need a quick steam and refresh? Duh. Of course they do! Meet SwashWhirlpool’s latest invention, which is revolutionizing this little thing called laundry. Swash is the only in-home 10‑minute clothing care system.

Yep, you can say goodbye to excessive washing, drying, steaming, ironing and dry-cleaning. For real. Just watch my vlog  for the 411, will ya?

 

Video by Michael Paradise

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Window Shopping

July 14th, 2014

Chanel

{Cloth & Stone romper (scored at TJ Maxx in N.J.), Chanel flats and crossbody bag, Wicked Sparkle Hoop Earrings c/o Flawed Perfection Jewelry, Céline sunnies}

flawed perfection jewelry

Chanel

One of my favorite weekend activities is to schlep the kids and husband to Bal Harbour Shops. And not to necessarily to fire up my AmEx card. We’ll start off by filling our bellies at Makoto — I literally crave their crunchy rice tuna on a weekly basis and my kids are obsessed with their ramen noodle soup.

Lunch is always followed by visiting the koi pond where my kids will sit and “ooh and aah” as the turtles bask in the sun with their legs outstretched for extra warmth. Me? I sit on the outskirts of the pond and people watch because the specimens shopping here are bar none the best dressed women and men in Miami. Of course you’ll find some too-trendy trainwrecks, too — that’s inevitable anywhere, really. Even I leave the house in Juicy couture velour tracksuits on bad days. In fact, today I wore PJs at camp drop-off. Judge all want!

Afterwards, I’ll insist on walking around — and the progeny will mutiny as indicated on my son’s face in these very pictures. As a fashion editor, snooping around the highbrow brands which set the tone every season is invariably part of my job.

After this past Saturday’s stroll, I’m really feeling the strong Moschino comeback (Intermix carries almost every piece) and a pair of mirrored sunnies I discovered by designer Thom Browne.

And, nope, I didn’t spend a dime. Proving that window shopping can be just as fulfilling as hearing the ca-ching of the cash register. Pinky swear.

 

 

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Loco for Vita Coco

July 13th, 2014

vitacoco

{Sometimes I feel like a (coco)nut}

vita coco

Vita Coco and me go together like Nutella and a spoon. So when the peeps at Vita Coco reached out for me to share the oh-so-cool news that they’ve just launched a lemonade flavor, I was all like, SIGN ME UP. I mean, show me a lemonade stand and I’m all over it like a rash.

And in honor of Miami Swim Week 2014, the naturally thirst-quenching brand is giving away a chance to win a meet & greet with a designer, a swimsuit and two VIP tickets to the Salon Allure opening night. All you have to do is use this hashtag via your social media: #UpgradeMySwimWeek

Good luck, lemonade lovers.

 

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Diving Into Swim Week

July 11th, 2014

swim week

{Filles à Papa swimsuit, American Apparel thigh-high socks and leather hat}

While the mere thought of Mercedes-Benz Fashion Week Miami gives me heartburn (it’s the one weekend my day job becomes nightmarish with midnight deadlines, densely written story assignments, non-stop reporting — all the while sweating like Chris Brown in a courtroom. But there’s a palpable energy of fashion legitimacy in Miami during this special time, so I’ll take it.

Every year, I take part in the Escape Miami campaign where we bloggers band together to promote the Miami style lounge which takes place on Saturday, July 19 from 12 to 4 p.m. at The National Hotel.

This year, I went for a decidedly American Apparel-esque theme because I fell in love with this Filles à Papa message swimsuit which I recently spotted on Net-a-Porter while summer suit shopping. As a mom heading toward her 40s, I felt like shooting something edgy and outside of my comfort zone and  — voila! — this happened.

To RSVP for Escape Miami 2, go here.

Photograph by Alexander Tamargo

 

 

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